Divya Parekh on How to Write a Book to Build Authority Positioning
Build credibility in a market saturated with competitors with no purpose. How does a person go from being a monk to celebrity status in under two years? That’s right. We’re talking about podcaster, YouTuber, motivational speaker, and former monk Jay Shetty and his meteoric rise to fame.
So how did he do it? Shetty became a pundit of sorts after mastering the art of tapping into a mental and emotional need and turning that into a business. Once he established himself as a trusted source of feel-good advice in a relatable format, he wrote a book titled, Think Like a Monk, and the world fell in love with it. Today, his podcasts feature stars like Khloe Kardashian and Alicia Keys.
What was Shetty’s secret to success? Authority positioning!
If you’re wondering how authoring...