Saturday, May 4

Alison Edgar on Leveraging The Power of Strategy in Entrepreneurship and Business Development

Meet Alison Edgar MBE, Stellar Woman Magazine Issue 5’s cover woman. We are elated to feature such an incredible stellar woman as a our cover woman.

Edgar, who is also known as “The Entrepreneur’s Godmother” to a plethora of the world’s most successful entrepreneurs, brings a matchless amalgamation of outside of the box thinking, insight, and knowledge to large organisations.

Starting her business at age 46, she was in the shoes of the delegates for most of her life. In a world full of conference speakers, she is a relatable figure for audiences around the globe providing them with lasting impact. She champions that

no barrier should hold you back from achieving your goals, be it age, race, gender, or disability.

Her teachings have pioneered culture change, enhanced performance, and transformed mindsets within her five-star global clientele such as Sky, Würth, EasyJet, and The Discovery Channel, where she has delivered her world-class ‘Intrapreneurship’ methodology to enhance the development of teams by helping employees to think like entrepreneurs. Other clients include The European Commission, The National Lottery, and SimpliSafe.

In 2020, she received an MBE for recognition of her long-term services to entrepreneurship and business, which continues to inspire her methodologies. She is a contributor to BBC TV and Radio and has recently become a business mentor on a new Amazon Prime UK & US TV show airing in 2022.

A dyslexic author of two international best-selling books, ‘Secrets of Successful Sales’ and ‘SMASH IT! The Art of Getting What YOU Want’, Alison has mastered the balance of how to enhance readers’ personal and professional development. Her debut book was not only a WHSmith Top Ten Business Book but named one of the top books written by a woman in 2019 by The Independent.

Based on her books and TEDx, Alison’s talks motivate the audience to stop procrastinating, take action, and ultimately ‘SMASH IT!’. Using unique and contemporary methods combined with her energetic and witty delivery style Alison never fails to wow the audience.

For our exciting cover story, Edgar had a chat with Stella Olivia Kikoyo, our editor-in-chief, about how stellar woman can leverage the power of strategy in their pursuit to thrive in their personal and professional lives.

See a few excerpts from our chat below

What are your ideal stellar Woman attributes?

A growth mindset, positivity, energy, resilience and confidence.

Do you have a life mantra?

I do. My mantra is around sales and customer services. You should bring your A  game every day. Just like an A game varies, some days it’s getting on your pajamas, some days it’s climbing a mountain, but as long as you have on an A game version of yourself, you can only do your best and that’s what you have to focus on.

Please leave one challenge for other Stellar Woman Magazine readers to help them develop strategies for success for 2022 and beyond?

 I think a lot of people don’t set goals. I think a lot of people say that it is either too easy or too hard and they give up on their goals. And I think it’s because again they fluctuate their mindset, they haven’t actually used the strategies that are in SMASH IT because literally if you follow the book, you will SMASH IT, you will get what you want.

Tap thumbnail below to watch Alison Edgar’s interview

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