Gabrielle Shaw set up her firm to focus on reputation management for brands in 1997. Her award-winning agency has since worked closely with clients, often as lead global comms adviser, for boards, private family offices and entrepreneurs. Innovation is crucial, she says, as is insight into true business value and global consumer temperament.
‘We are at a crossroads where most of our clients are re-thinking what is important and what legacy they will leave,’ she says.
Gabrielle Shaw Communications helps luxury companies grow, scale and position themselves as innovative global thought leaders through its proprietary Brand Desire Framework. Coming out of lockdown, the agency has significantly grown its fashion, tech, wellness and sustainability practices and its established luxury practice has helped a number of clients with Series A preparedness. A common theme across their client list is a talented roster of female founders who are leading the way in their respective fields.
Gabrielle Shaw had a chat with our Editor-in-chief Stella Olivia Kikoyo on the strategies she uses to grow her business into the reputable communications agency it is today.
Who is your ideal Stellar Woman?
I think she’s someone who grabs life with two hands and again you know, she makes it happen. Bold tenacious and open to possibilities.
Do you have a life mantra?
Make it happen for yourself, make it count. Keep learning, keep moving forward and also thank your family.
Please leave one challenge for other Stellar Woman Magazine readers to help them develop strategies for success for 2022 and beyond?
I think looking at how you spend your days and your time, what gives you energy. I think a lot of life is about energy. People want to be with people who give good energy, you need to surround yourself with them, then think about what gives you energy and create a life around it. I created my business really thinking about what I wanted to do, how I wanted to work and what environment. What I wanted my office to look like, all those things were thoughtful.
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Visit https://gabrielleshaw.com to see more of the work she does.